To kick off the rebranding campaign, Pandora will unveil new TV spots featuring songs by Halsey, Tones And I and Normani, accompanied by the tagline “The All-New Pandora: Be You. The company is also teasing upcoming content from Marvel and Drake, among others.Īlex Luke Joins SiriusXM/Pandora as SVP, Digital Content and Angel McCoughtry, as well as personalized “Playback 2019” year-in-review playlists. New mobile features will include “For You,” a personalized, “dynamically-updated” discovery feed offering curated music and podcast recommendations (notably similar to existing features on Pandora competitors Spotify and Apple Music) a simplified navigation interface and a new station customization feature known as “Pandora Modes.” New exclusive content includes custom playlists from sports stars LeBron James, Rob Gronkowski, Odell Beckham Jr.
We’re celebrating our listeners in their everyday lives and demonstrating how Pandora has the unique ability to transform each moment by adding the exact right soundtrack at the exact right time.” The product is at the center, and we are highlighting the personalized, on-demand content Pandora users want, but may not know we have. SiriusXM Adds 210,000 Satellite Radio, 33,000 Pandora Subs in Third QuarterĪdded Pandora vp brand marketing, creative and communications Brad Minor, “This campaign is all about showing our listeners that Pandora is still the service they know and love, but it looks and feels a whole lot different - a whole lot better.
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